Chris Whitty, says a new hese places suffer from high rates of serious illnesses and have been "overlooked by governments" and had their "ill-health hidden", said Prof Whitty. They need their own dedicated health improvement policy because the challenges facing towns such as Blackpool, Skegness and Hastings have more in common with each other than their inland neighbouring towns. There are deep-rooted social problems interwoven with poor health in coastal areas, the report highlights - such as low-paid seasonal jobs, underachievement in education, poor transport and overcrowded "houses of multiple occupation," which might be converted from former guest houses. Recruitment problems for health staff is a "common issue" in coastal areas, says the report. Heart disease, stroke, mental health problems, diabetes and higher rates of smoking are all more prevalent in seaside populations, the report warns, associated in turn with higher levels of coastal deprivation.