A Shit-Load Of Profit

At £60 a cup, civet coffee is made from collecting the droppings of the wild civet who eat and partially digest the coffee beans. But an increase in demand has led to battery-cage conditions with animals kept in tiny spaces to mass produce the coffee for the global market.
Trapped and caged in a cramped conditions. Force-fed, gnawing at its legs and passing blood in its urine. These are the conditions that the civet, a small cat-like mammal in Indonesia, are kept in to produce the world's most expensive coffee.
Tony Wild is a coffee expert who introduced the coffee to the UK ten years ago. Now he is calling on retailers to stop stocking the product, shocked by what the industry has become.

From change.org here - where Tony Wild is calling for public pressure to stop Harrods selling the product as a good example to other retailers.
Profit, even from a drink extracted from faeces, commodification of anything and everything, in this case so the wealthy can be seen to be ultra-fashionable?
Exploitation at every conceivable level - that's capitalism.
JS