Amidst what one unenthusiast calls October's "annual pink barf
tornado otherwise known as Breast Cancer Awareness month, a special time
when corporations exploit our feelings of helplessness in the face of
life's senseless brutality by directing people to Fight Cancer through
the purchase of products," comes a breathtakingly pointless new idea:
declaring Oct.13Take Off Your Bra Day. Because even more than pink soup cans, eyelash curlers, carcinogenic cosmetics - made bycompanies that often give little or nothing to actual cancer research - and perhaps most egregiouslypink NFL paraphernalia
_ which clearly makes you think, as they drop back for a pass, oh yeah,
mammograms - women with breast cancer really want to see "bra-less
women flaunting two body parts that (we) have lost to cancer." With a PinkwashingHall of Shame, senseless pink eventsgalore, an online journal tracing
many women's true hard journeys through treatment - this chemo, that
chemo, failed petscan, break up with God - ways to actually help. With one bloggershowing us what recovery from mastectomy actually looks and feels like.
"There is nothing pink and rosy about breast cancer...It is a serious disease that kills."