Aren't Morning Star readers all members of the CPB? What was the point of advertising the Party to a bunch of Leninists?
i think it is mostly read by those already on the left but by no means solely by CPB members. Perhaps the cost of such a large advert may have influenced the choice of newspaper. I don't know. It has i think a circulation figure of 10,000. When i was looking up that figure i noticed that in 1961, the Daily Worker had 60,000 readers (in 1947 it was 118,000). I'm sure many were simply phantom readers due to the USSR buying copies as a subsidy to the CPGB but i also think it reflects the shrinking of the Left
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