Commodity Christmas Fetishism and Reification New Year
“On the other hand, because as a result of their alienation as use-values all commodities are converted into ... becomes the converted form of all other commodities, and only as a result of this transformation of all other commodities into … does it become the direct reification of universal labour-time, i.e., the product of universal alienation and of the supersession of all individual labour.” Marx 'A Contribution to a Critique of Political Economy' 1859
TESCO magazine “For Real Living” Christmas Special 2012: “Win the cost of Christmas with your favourite brands”, “Festive Savings”, “How to be savvy spenders”, “ The secrets to family happiness”, “Top Products Picks”, “17 Pages of Clever ideas and great buys”, “The Real Living Section”, TESCO Clubcard Credit Card.
“Commodities, which exist as use-values, must first of all assume a form in which they appear to one another nominally as exchange-values, as definite quantities of materialised universal labour-time. The first necessary move in this process is, as we have seen, that the commodities set apart a specific commodity … which becomes the direct reification of universal labour-time or the universal equivalent.” Marx 'A Contribution to a Critique of Political Economy' 1859
Editorial by Tesco “this ordinarily overworked, ill prepared, harassed mother determined to leave the stress behind”: “ We've packed this issue with everything you could possibly need, find inspiration from the select group of celebrities”; “We know the whole festive season can be tough for some of us, with the expense, the exhaustion and perhaps even loneliness but hearing about the lengths some people would go for those in need certainly reminded us of what really matters like the Downton Abbey Christmas Special”
“A commodity is therefore a mysterious thing, simply because in it the social character of men’s labour appears to them as an objective character stamped upon the product of that labour; because the relation of the producers to the sum total of their own labour is presented to them as a social relation, existing not between themselves, but between the products of their labour. This is the reason why the products of labour become commodities, social things whose qualities are at the same time perceptible and imperceptible by the senses. In the same way the light from an object is perceived by us not as the subjective excitation of our optic nerve, but as the objective form of something outside the eye itself. But, in the act of seeing, there is at all events, an actual passage of light from one thing to another, from the external object to the eye. There is a physical relation between physical things. But it is different with commodities. There, the existence of the things qua commodities, and the value relation between the products of labour which stamps them as commodities, have absolutely no connection with their physical properties and with the material relations arising there from. There it is a definite social relation between men, that assumes, in their eyes, the fantastic form of a relation between things. In order, therefore, to find an analogy, we must have recourse to the mist-enveloped regions of the religious world. In that world the productions of the human brain appear as independent beings endowed with life, and entering into relation both with one another and the human race. So it is in the world of commodities with the products of men’s hands. This I call the Fetishism which attaches itself to the products of labour, so soon as they are produced as commodities, and which is therefore inseparable from the production of commodities.” Marx 'Capital Volume 1' 1867
“Thanks Mum – Make Your Teen's Christmas with VISA Debit Gift Card”,
“What do you get the person who has everything?”
“The New iPad – This Season's Must Have”, “Kindle Fire”, “Nabi Tablet”, “Windows 8 Pro”
“Just as the capitalist system continuously produces and reproduces itself economically on higher and higher levels, the structure of reification progressively sinks more deeply, more fatefully and more definitively into the consciousness of man.” Lukàcs 'History and Class Consciousness' 1923
Steve Clayton
“On the other hand, because as a result of their alienation as use-values all commodities are converted into ... becomes the converted form of all other commodities, and only as a result of this transformation of all other commodities into … does it become the direct reification of universal labour-time, i.e., the product of universal alienation and of the supersession of all individual labour.” Marx 'A Contribution to a Critique of Political Economy' 1859
TESCO magazine “For Real Living” Christmas Special 2012: “Win the cost of Christmas with your favourite brands”, “Festive Savings”, “How to be savvy spenders”, “ The secrets to family happiness”, “Top Products Picks”, “17 Pages of Clever ideas and great buys”, “The Real Living Section”, TESCO Clubcard Credit Card.
“Commodities, which exist as use-values, must first of all assume a form in which they appear to one another nominally as exchange-values, as definite quantities of materialised universal labour-time. The first necessary move in this process is, as we have seen, that the commodities set apart a specific commodity … which becomes the direct reification of universal labour-time or the universal equivalent.” Marx 'A Contribution to a Critique of Political Economy' 1859
Editorial by Tesco “this ordinarily overworked, ill prepared, harassed mother determined to leave the stress behind”: “ We've packed this issue with everything you could possibly need, find inspiration from the select group of celebrities”; “We know the whole festive season can be tough for some of us, with the expense, the exhaustion and perhaps even loneliness but hearing about the lengths some people would go for those in need certainly reminded us of what really matters like the Downton Abbey Christmas Special”
“A commodity is therefore a mysterious thing, simply because in it the social character of men’s labour appears to them as an objective character stamped upon the product of that labour; because the relation of the producers to the sum total of their own labour is presented to them as a social relation, existing not between themselves, but between the products of their labour. This is the reason why the products of labour become commodities, social things whose qualities are at the same time perceptible and imperceptible by the senses. In the same way the light from an object is perceived by us not as the subjective excitation of our optic nerve, but as the objective form of something outside the eye itself. But, in the act of seeing, there is at all events, an actual passage of light from one thing to another, from the external object to the eye. There is a physical relation between physical things. But it is different with commodities. There, the existence of the things qua commodities, and the value relation between the products of labour which stamps them as commodities, have absolutely no connection with their physical properties and with the material relations arising there from. There it is a definite social relation between men, that assumes, in their eyes, the fantastic form of a relation between things. In order, therefore, to find an analogy, we must have recourse to the mist-enveloped regions of the religious world. In that world the productions of the human brain appear as independent beings endowed with life, and entering into relation both with one another and the human race. So it is in the world of commodities with the products of men’s hands. This I call the Fetishism which attaches itself to the products of labour, so soon as they are produced as commodities, and which is therefore inseparable from the production of commodities.” Marx 'Capital Volume 1' 1867
“Thanks Mum – Make Your Teen's Christmas with VISA Debit Gift Card”,
“What do you get the person who has everything?”
“The New iPad – This Season's Must Have”, “Kindle Fire”, “Nabi Tablet”, “Windows 8 Pro”
“Just as the capitalist system continuously produces and reproduces itself economically on higher and higher levels, the structure of reification progressively sinks more deeply, more fatefully and more definitively into the consciousness of man.” Lukàcs 'History and Class Consciousness' 1923
Steve Clayton
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