Thursday, July 19, 2018

The Price of Brand Labels

Burberry, the upmarket British fashion label, destroyed unsold clothes, accessories and perfume worth £28.6m last year to protect its brand.  Burberry had to dispose of £10m worth of old products - largely perfume.
That was 6% higher that the value of products the company disposed of in the previous financial year.
Fashion firms including Burberry destroy unwanted items to prevent them being sold cheaply.

No comments: