Fashionable Greta

 Many young people listen to Greta Thunberg and some of the media believes she speaks for them.

In an interview with the style and culture magazine, Vogue Scandinavia, she called out fast fashion companies for “greenwashing”.

 Thunberg pointed out the contradiction between mass-produced fashion and sustainability.

“Many are making it look as if the fashion industry are starting to take responsibility, by spending fantasy amounts on campaigns where they portray themselves as ‘sustainable’, ‘ethical’, ‘green’, ‘climate neutral’ and ‘fair’,” Thunberg wrote. “But let’s be clear: This is almost never anything but pure greenwashing. You cannot mass produce fashion or consume ‘sustainably’ as the world is shaped today. That is one of the many reasons why we will need a system change.”

“The fashion industry is a huge contributor to the climate-and-ecological emergency,” she continued, “not to mention its impact on the countless workers and communities who are being exploited around the world in order for some to enjoy fast fashion that many treat as disposable(s).”

Greta added that there was a misconception around the attitude of activists.

“This is some kind of misconception about activists, especially about climate activists that we are just negative and pessimists and we are just complaining, and we are trying to spread fear but that’s the exact opposite,” she said. “We are doing this because we are hopeful, we are hopeful that we will be able to make the changes necessary.”

Greta Thunberg: ethical fast fashion is ‘pure greenwashing’ | Fashion | The Guardian