Name a disease, and there’s a chance Schultz owns it. He has birdflu.com. He has H1N1.com. He has one for the deadly mosquito-borne disease, Chikungunya, and another for Marburg. And finally, there’s the jewel of his trove. Ebola.com, which Schultz bought in 2008 for $13,500.
The time for the payout has arrived. Schultz wants $150,000 for Ebola.com — a price he thinks is more than reasonable. “According to our site meter, we’re already doing 5,000 page views per day just by people typing in Ebola.com to see what’s there,” said Schultz, who monitors headlines the way brokers watch their portfolios, to gauge his domain’s worth. “We’re getting inquiries every day about the sale of it. I have a lot of experience in this sort of domain business, and my sense is that $150,000 is reasonable.”
War and disaster have always presented business opportunity, from clandestine arms dealers hawking guns to construction barons looking to turn millions off Gaza’s reconstruction. And domain speculators like Schultz, who stewards terror.com, PotassiumIodide.com and fukushima.com, are the latest manifestation of that effect.
Schultz, of Las Vegas-based Blue String Ventures, looks at domains through the lens of a gambler. It’s not what a domain is worth today, he advised in an interview with the Washington Post. It’s what it is worth tomorrow. “Our domain, birdflu.com, is worth way more than Ebola.com. We’re definitely holding onto that one for the event,” he said, referring to an outbreak he contends could be way bigger than Ebola, turning the owner of birdflu.com into a very rich man. “That one’s airborne and Ebola would never go airborne in the United States like bird flu can.”
The candor with which Schultz speaks of a crippling tragedy, or the possibility of a fresh one, is startling. Doesn’t he know that Ebola has killed more than 4,000 people in West Africa, has breached the United States, and that international health officials now warn of state collapse and widespread chaos? Doesn’t that tug at his heart strings?
“But you could say the same thing about doctors,” Schultz parried. “They can become very well-off treating very sick patients. Besides we have sacrificed a couple of thousands in parking page income to put up links about Ebola on the site. And people can also donate to Doctors Without Borders at the site.”
Naturally, there is money to be made. And made now. Schultz told the Washington Post he wants to sell the domain soon because he’s worried something may “ameliorate” the outbreak, diminishing Ebola’s news value – and presumably the worth of his domain. “Ebola is either something that could become more of a problem, or it’s something that could ameliorate and not be a big news story for that much longer.”
Schultz also has a number of other disaster websites.He
got into the business years ago, but only started to focus on disease
domains in 2005 when he saw a strange offering on a domain auction for
something called bird flu. He had never heard of it, so started doing
research, quickly discerning the potential impact of a widespread
outbreak. He said he bought birdflu.com for $20,000 and then “got into
the kick of buying disease domain names.” It wasn’t long before he came
across Ebola.
Schultz has been waiting years for a time like this to turn a profit on Ebola.com. And in the unfortunate event that there is a bird flu or Marburg outbreak, there Schultz will be again, hawking domains of profound tragedy, looking to make money. Will it stop at disease domains? What about ISIS.com?
“You know,” Schultz said, pondering it for a long moment. “I actually haven’t thought of that one yet.”
taken from here
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