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Saturday, May 03, 2014

Built-in Obsolesence.

the Whitegoods Trade Association (WTA) openly acknowledges that the average lifespan has dropped in relation to prices. Take the example of a washing machine. Its life expectancy has dropped by a full three years over the last decade. It is not unusual for cheaper appliances to only last a few years. Businesses once serviced everything they sold, sometimes way beyond its official guarantee period. Collectively, the retail industry no longer even trains many domestic engineers.

Robert Chapman is managing director of Chapmans, a family electrical business at Cradley Heath in the West Midlands - with a history going back to 1927 says when it comes to breakdowns nine out of 10 washing machines and three-quarters of flat-screen televisions can be restored to perfect working order.

"There is too much premature scrapping," he says. "The trouble is it's in the interests of manufacturers to get three sales out of people every 10 years -- not one. Because they don't have repair departments that make profits, customers are always pointed towards new products."

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