Birds Eye beef burgers reduced from 16 to 12 in a pack while the price has risen by 33p.
Fry Light Extra Virgin Olive oil, the contents of which have shrunk by 24% but the price has stayed the same.
Patak's Tikka Masala sauce has reduced from 500g to 450g while the price is unchanged.
When faced with rising production costs food comapnies have decided to shrink the package size rather than push up the price. The wholesale prices have not fallen as the goods have got smaller. It is hidden inflation.
Shopper Andrea Morris, said: "The marketing gurus are trying to get more money for their companies and I don't think it's right”
Fry Light Extra Virgin Olive oil, the contents of which have shrunk by 24% but the price has stayed the same.
Patak's Tikka Masala sauce has reduced from 500g to 450g while the price is unchanged.
When faced with rising production costs food comapnies have decided to shrink the package size rather than push up the price. The wholesale prices have not fallen as the goods have got smaller. It is hidden inflation.
Shopper Andrea Morris, said: "The marketing gurus are trying to get more money for their companies and I don't think it's right”
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