According to channel five TV, consumerism is one of the Big Ideas that Changed the World. Jonathan Porritt, hobnobber with royalty, supporter of reformed capitalism, and pale green activist, was presenter of the programme on consumerism of 10 April. He made some good critical points about the threat to sustainability of growing world consumerism, but concluded by advocating reforming it rather than getting rid of it.
It is fast becoming clear that the growing capitalist world market will not be able to raise the material standard of everyone living on the planet to that enjoyed at present by people living in the “prosperous” west. The present world population is around 6.5 billion and is expected to grow to 9 billion by 2050. The population of the “developed” world is expected to stabilise at around 1.2 billion. All of the extra 2.5 people expected to be living in 2050 will be in the current “developing” world.
There has been speculation about where the resources needed to sustain a larger world population at a good standard of living will come from. Optimists writing in 1995 thought it would take three additional planets to support the whole world's increased population at the standards of the industrialised world. In 2005 a more pessimistic estimate was that “we would have to discover four Earth-like planets to accommodate them all.”
A big part of the problem is that capitalism isn't really geared to meeting human needs; it likes to create, and then satisfy human wants. The top end of the market lavishly caters for the wants of people with plenty of money to spend. The bottom end of the market sells cheap (and often shoddy or unhealthy) goods and services to people with little money but who need them. The market doesn't cater at all for people with no money – they have to rely on stealing, charity or handouts.
When William Morris was writing about socialism at the end of the 19th century the term “consumerism” hadn't been invented. Imagine if he were writing about the situation today (with apologies to Fiona MacCarthy, arguably the best of Morris's biographers):
A-z-list celebrities? Bargain breaks? Bottom-line accounting? Business parks ? Buy to let? Chat shows? Corporate sponsorship? Craft fayres? Customer loyalty? Debt counselling? Designer clothes? Drug culture? Enterprise environment? Fast food? Freebie magazines? Gurus? Health farms? Junk bonds/food/mail? Leisure centres? Life-style coaching? Money laundering? Niche marketing? Paparazzi? Pet boutiques? Political correctness? Pulp fiction? Reality shows? Retail therapy? Sell your story? Shopping malls? Soap operas? Sound bites? Spaghetti junctions? Surveillance cameras? Theme parks and pubs? Trophy wives? Two for the price of one? Video porn? Vip lounges? War memorabilia?
“Damned pigs! Damned fools!” You can hear Morris expostulate, robust, fidgety, tremendous, pulling out the hairs (singly) from his great prophetic beard.
SRP
I've heard it said by several commentators that if everyone on earth was to have the same living standards as the uS, consumes like the US does, then we'd need four more planets similar to the earth for the resources alone.
ReplyDeleteThis is the great lie of the argument about the "rising tide lifting all boats." Imagine a world with 6 billion iPods, 6 billion mobile phones, 6 billion cars.
ReplyDeleteThe majority of the world have never experienced the consumerist hedonism that the West is indulging in and never will. They were never even meant to. The current awareness of environmentalism offers a critical opening, in my view, to thinking about socialism. Finally it's becoming clear that capitalism is the pie-in-the-sky ideology, and the "rising tide" is taking on a whole new meaning...
Ghandi's remark "There is enough for everyone's need, but not enough for one man's greed" couldn't be more appropriate here.
ReplyDeleteI've heard what John has heard and after a trip to America once a few years ago, I definately have to attest to it. While there I bought a drink to zip at the movies. Their "small size" isn't really small, and their "large size", with the poverty Afica as well as other parts of the world are facing in mind, can only be described as obscene.
Oprah Winfrey, of American talkshow fame, built a lavishly expensive All Girl's School in Africa recently. Isn't it a joke that Americans live comfortable lives in that little nation-state of theirs and then go join feel good organisations like the Peace Corps to "help" other countries, yet when the people from these same countries hit their shores in search of a better life, they are told to get out.
Hi!
ReplyDeleteJust happened to see your blog when browsing thro.. It was nice! Truly, consumerism has only served to multiply the greed.. The developed world is filled with junk goods which are supposed to be high tech and high end goods.. But the developing world is filled with the WANT of these junk goods!
One should understand, we can live happily with or without ipods!! So running after everything that is available in the market and crying the capitalists have robbed our wealth is not a wise thing to do!!
You may like to check my blog on consumerism which is written with similar ideas..
http://manjunath-blurtingout.blogspot.com
:)