Friday, February 14, 2020

Money Towards Meat Lovers

The livestock sector is responsible for about 14.5% of total human-derived greenhouse gas emissions. Scientists have provided evidence of a link between cancer and diets involving pork, beef and lamb products.

The EU has been accused of an “indefensible” approach to human health and the climate crisis in spending tens of millions of euros each year on campaigns to reverse the decline in meat eating and trying to rebut so-called “fake news” on the mistreatment of animals bred for food.  €60m has been spent in the last three years on 21 meat marketing campaigns, including in the UK.

Sjoerd van de Wouw, a researcher at Wakker Dier foundation, said the funding policy was outdated indefensible. “We understand that you need to consider the interests of producers but not by completing ignoring the interests of consumers and the climate,” he said.

A €2.5m subsidy for an initiative aimed at Danes and Swedes. “Pork is no longer a natural part of the diet of young Scandinavians,” the commission website says. “They tend to eat less meat in general and to avoid pork in particular. The aim is to increase consumer demand and thus halt any otherwise expected fall.”

A campaign in favour of the Dutch veal sector to promote the meat of calves in the Belgian, Italian and French markets received a €6m subsidy.

“The veal market has been declining since the 2000s,” says a description of the project on the commission website. “There are various reasons for this: the economic crisis, changes in consumption behaviour and above all a lack of top-of-mind awareness. France, the Netherlands, Belgium and Italy are minded to fight this fall in consumption by boosting the image consumers have of European veal.”
One recent campaign entitled Pork Lovers Europe, which secured €1.4m for marketing, including a “road-show” with a pink bus painted to look like a pig, noted “that the consumption of pork meat in Europe has decreased in recent years”. 

It continued: “Therefore, it is very important to promote pork meat to restore the confidence of the consumer, which was shaken by news such as the last IARC [International Agency for Research on Cancer] report.”
Scientists at the IARC, a UN agency, reported in 2015 that the consumption of bacon, red meat and glyphosate weedkiller increased the risk of developing cancer. The Pork Lovers Europe adverts targeted consumers in the UK, Spain, Germany, France and Portugal.

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